I think it’s really important for the independent web to have a platform, and to the extent that WordPress can serve that role, I think it’s a great privilege and responsibility. We don’t all want to be running on Twitter and Facebook and (LinkedIn) profile pages and being sold to the highest bidder, essentially, over and over again, a thousand times, every time someone loads a page. I mean, we can do better than that.

So I’ve always tried to orient Automattic’s business model to not be advertising, where your users are the product that you’re selling to someone else, but to be subscriptions, which I feel is a lot more honest, because your users are the people who are also funding it. So you’re naturally more aligned with their interest.

– Matt Mullenweg, Founder of WordPress.com